Atypical Artistry Co.
Brand Identity Design
Designing a memorable brand identity for a business that specializes in making memories.
At Atypical Artistry, they have a clear focus: designing exquisite keepsakes that spark an emotional connection. They use precision lasers to craft custom products, perfect for any celebration or home.
The owner, Vanessa, comes from the event design industry, and we share an appreciation of sophisticated simplicity and tasteful details. We wanted to translate that into a logo and visual identity that would not look out of place if seen next to high-end fashion brands or in a boutique.
Big Picture
• This was Vanessa’s second business launch, and she needed me to ensure that the first impression was the right one. Attracting clientele that knows and appreciates good quality work.
• Differentiating from competitors in the space and converting higher ticket items by trading in the industry-prominent playfulness for polish.
